Banks eye “county lady”

Banks eye “county ”With the development of county economy and the increase of residents' income, the "county ladies" group in third-tier and below cities have become the focus of financial institutions. They have higher consumption and investment needs, and banks have launched customized financial products and services to attract high-net-worth customers. At the same time, the bank carries out financial knowledge popularization activities, provides financial consultation and education, explores cooperation with local industries, and provides one-stop financial service experience for “county ladies”. This reflects the deepening of the market segmentation strategy and indicates that the potential of the county financial market is gradually being released.